Your job as a writer is simply to remind readers of what they’ve forgotten. It’s been written and shaped at some point in history. Most of what you write is boring and ordinary. If you manage to make some tracks she’ll tease you that it’s not any good. It wants to put you to sleep with a drink here, a toke of marijuana there.Īnything to keep your filthy paws off of her. So what are you waiting for? Nurture that sense of humor. Especially since getting attention and visibility online is crucial. So the question becomes: who would you rather write for you? Someone with a flat personality? Or someone with a clownish streak running through them? If you can’t generate anything original, then you’ll fade into the background. Writers suffer from the same problems that comedians do: generating new material. Funny the same way Zach Galifinakas and a group of clog dancers walking through the woods wearing silk pajamas is funny.
I haven’t finished talking and Coke is coming through their nose. And I guard the sanctity of the written words on the web.”
So I say something like this: “I’m a priest. The vacant look on their faces indicates I’ve lost them. For instance, when people ask me what I do for a living I’ll tell them I’m a web writer. Lesson 3: Cultivate a sick sense of humorīeing a web writer has its perks. Yet, that was one of those moments where I finally understood what I’d been reading about all along - but it never sunk in until John said it. And it helps to work with someone who knows what they are talking about.Ī long time ago I took advantage of a relationship I had to shoot John Carlton a sales letter I was writing.
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You need to learn how to sift good advice from bad. That objective perspective will help you to see your blind spots and improve. This was also true during the year and a half I spent with a critique group.
Under the leadership of one of my first bosses I grew immensely.
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Better to step out and look for professional help. Sensitive enough to wilt if somebody rejects it.īut without tasting that rejection - without venturing out for that criticism - you’ll be a diarist at best. Sensitive enough to be able to put something worth reading on paper. Lesson 2: Beg a hot-shot writer to mentor you Once you have the rough draft then you can switch on Hemingway’s BS detector, edit like a ruthless beast and earn your money. See, I’d rather edit down ten pages into one than torment myself by trying to perfect that thing from the ground up. But now you’ve got something to work with. No doubt when you are done you’ll have a healthy pile of crap on your screen. You need to sit down, forget about the world, and write. Clunky and ugly sales letters, emails, or blog posts. In fact, in my time as a writer, editor, and teacher, I’ve seen what that pressure can do to a writer. You tend to write like someone is hovering over your shoulder, inspecting every word as you type. There is only one path from greenhorn to professional when it comes to writing: production.īut that’s a pretty daunting task, especially if you are a perfectionist. Like the twelve particularly important lessons that I learned, which I hope will guide you down a path to becoming a world-class writer. And naturally, I have a lot to say about it. That’s twelve years of professional writing experience summed up in fifteen words.Įxperience that starts with a stint as a junior copywriter writing product descriptions … that morphs into a managing editor with my own staff of writers and proofreaders at an international organization … and ends with a successful business as a freelance web content strategist. Writing something worth keeping - hardest. Writing something worth sharing is even harder.
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